TheSingaporeRetailEdition
A living record of the people, programmes and policy shaping Singapore retail — published by SRA for its members.

of retail.
















































The Diary
Digital Commerce & Marketing: Digital Transformation of Your Business to Maximise Success
Master digital commerce and marketing strategies including content management, inbound marketing, SEO, and website performance to elevate your brand and drive business growth.
Creating & Protecting IP: Foundation for Creative Ownership and Licensing
Explore key IP types — copyrights, trademarks, patents, trade secrets, industrial designs, and geographical indications — and build a personalised IP creation plan.
Sell on TikTok Shop: 1-Day Intensive Workshop
A practical 1-day workshop covering platform fundamentals, product listings, algorithm, content and traffic strategy — up to 90% JSIT-R training subsidy.
The Floor
RecapCelebrating the People Behind Great Service: EXSA 2026
On 14 and 15 October 2026, SRA brought Singapore’s retail community together at Nanyang Polytechnic Auditorium to celebrate 5,039 retail professionals at the Excellent Service Award (EXSA) 2026 Presentation Ceremony.
Read more →
RecapInside Chengdu's Retail Revolution: Highlights from Our Study Trip
A week of site visits, lectures and fresh ideas for Singapore retail. Here's a look back at Digital Frontiers: Industrial Transformation and Metaverse Applications in China.
Read more →Reliving the Magic: SRA Retail Awards Gala 2026
What a night. On 3 July, the retail community came together at The Ritz-Carlton Grand Ballroom to celebrate a year of excellence, innovation, and resilience in Singapore retail.
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RecapThank You for Voting: SRA Retail Awards 2026 Public Vote
This year's SRA Retail Awards public vote turned out to be one for the books — the most votes we've ever received in SRA's history. Thank you, Singapore.
Read more →The Column

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EXSA 2026
SRA is pleased to introduce three new award categories under EXSA 2026 to recognise individuals who have contributed meaningfully to retail excellence beyond frontline service.
“To be the respected and collective voice of the retail industry.”
“Advance the interests of the retail industry via insights, education and strategic collaborations.”
