Founded in 1977, Singapore Retailers Association (SRA) is today a key representative body for the retail industry which champion Business Development & Innovation, Internationalisation and Retail Talent Development. A not-for-profit non-governmental organisation, SRA is governed by a Council whose members hail from some of Singapore’s most reputed and progressive retail companies.

SRA strives to advance the industry through various events and platforms to forge a closer relationship between businesses and government agencies, networking and market intel events for members, recognition and awards, training and masterclasses, local learning journeys and overseas study missions as well as professional guidance and mentorship for businesses and the workforce to drive business success and growth. Our membership of over 450 members reflects the diversity and vibrance of Singapore’s retail industry – Fashion Apparel/& Accessories, Furniture and Furnishings, Electrical & Electronics, Watch & Accessories, Beauty & Wellness, Telecommunications, Specialty and Food Retail, Department Stores and Supermarket/Convenience Stores. Collectively, they employ more than 83,000 workers, own or resell more than 4,500 brands, own more than 14,000 local and 80,000 overseas stores, and earn more than $30 billion in revenue annually.

SRA work in close partnership with government bodies such as Enterprise Singapore, Infocomm Media Development Authority, Singapore Tourism Board, Workforce Singapore, SkillsFuture Singapore, National Trades Union Congress (NTUC), industry related ministries like Ministry of Trade and Industry, Ministry of Manpower, Ministry of Communication and Information as well as with foreign embassies and other trade associations and organisations to better represent the interests of its members and to facilitate communication and strengthen understanding between the government, business partners and the retail community. SRA is also a member of the 18-country strong Federation of Asia-Pacific Retailers Association, most noted for the bi-annual APRCE event.

Our Milestones

1977: Inception of the Singapore Retail Merchants Association

1983: Became a founding member of the Federation of Asia Pacific Retailers Association (FAPRA)

1985: Assisted in the first national drive for a cashless society – the Electronic Fund Transfer – Point of Sales (EFTPOS) System

1989: Hosted the 4th Asia Pacific Retailers Conference & Exhibition (APRCE) attended by 1,200 delegates from the Asia Pacific region

1990: Launch of the Training Centre for Sales Assistants together with the National Productivity Board

1991: Renamed to Singapore Retailers Association and organised the first Singapore Retail Industry Conference & Exhibition (SRIC.E)

1993: Organised the first retail trade mission to China

1994: Launched the first edition of the Great Singapore Sale (GSS)

2000: Launch of the first annual SRA Retail Awards to celebrate and promote excellence in the retail industry

2002: Established The Retail Academy of Singapore

2003: Organised the first Study Mission Trip to Christchurch, New Zealand

2004: Launch of the annual SRA Shopping Centre Awards

2011: Elected as Council Member of the Federation of Asia Pacific Retailers Association (FAPRA)

2013: Appointed-in-Principle (AIP) Partner for Spring Singapore’s SME Talent Programme (STP)

2017: Embarked on a Local Enterprise and Association Development (LEAD) project

2018: Led our first Study Mission Trip to the National Retail Federation (NRF) Retail Big Show in New York City, USA

2019: Collaborated with 5 other Trade Associations to revamp GSS to “GSS: Experience Singapore” with the support of Enteprise Singapore and the Urban Redevelopment Authority

2019: Highest number of Excellent Service Award (EXSA) Participants in the 25th Year with over 4,500 participants

2020: Amidst the COVID-19 Pandemic, we moved our well-love Great Singapore Sale (GSS) online named eGSS