OFFICE BEARERS
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Mr Ernie Koh PRESIDENT Chairman Commune Lifestyle Pte Ltd |
Mr Ernie Koh is currently Chairman of Commune Lifestyle Pte Ltd (100% subsidiary of Koda Ltd) and also the Executive Director (Marketing) of Koda Ltd (listed in Singapore Stock Exchange 2001). Ernie has significant experience in international marketing and corporate branding. He is at the helm of the Group’s marketing initiatives, particularly in customer relationship management, client base diversification, trade fairs participation, new product launches and marketing talent recruitment. Ernie is also instrumental in identifying the latest design trends and dealing with changing consumer preferences. Ernie has been with Koda for more than 25 years. During his tenure, he has rapidly expanded Koda’s market share, reaching out to more than 120 customers across more than 40 countries throughout the globe. Ernie is also actively involved in the business and creative communities and is often invited to present papers in various international conferences globally. He sits on and has served in various capacities in Trade Associations, Committees and Advisory Boards:-
Ernie holds a BSc. in Marketing from the University of Oregon (USA) and an MBA in International Marketing from the San Francisco State University (USA). |
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Mr Douglas Benjamin VICE PRESIDENT Group Chief Executive Officer FJ Benjamin (Singapore) Pte Ltd |
Mr Douglas Benjamin is the Group Chief Executive Officer of F J Benjamin (Singapore) Pte Ltd – one of Asia’s biggest retail brand management groups and distributors of luxury and lifestyle brands. Douglas works closely with Mr Nash Benjamin to coordinate the Group’s activities. In 2012, Douglas was nominated the Ernst & Young Entrepreneur of the Year Award in the Lifestyle & Retail Category. Douglas also sits on the Board of Directors of SingHealth Fund and a Member of KKH Fund Committee. |
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Mrs Helen Khoo HONORARY SECRETARY Special Advisor to Chairman’s office Wing Tai Holdings Limited |
Mrs Helen Khoo is the Special Advisor to Chairman’s Office, Wing Tai Holdings Limited. She was conferred the Miflora M. Gatchalian Medal for Women Global Quality Leadership Award 2013, Achievers & Leaders Award (Business Leadership) 2012, WDA’s Singapore Workforce Skills Qualifications Champion 2010, Retail Leadership Award 2008 and International Management Action Award (IMAA) 2007. Helen is a Member of the Business & Services Academic Advisory Committee (BSAAC) on curriculum & educational development of ITE, Honorary Secretary of Orchard Road Business Association (ORBA), Advisory Board Member of National Museum of Singapore (2022-2024). She chaired WDA’s Retail Industry Skills and Training Council and was a member of Spring Singapore’s Policy Advisory Committee. She was also Board of Director of Civil Service College (2013-2015). Helen graduated with a Bachelor of Arts (Honours) degree from the University of Hong Kong. |
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Mr Pang Fu Wei VICE PRESIDENT Group Managing Director Little Humans Pte Ltd (Formerly known as Mothercare (S) Pte Ltd) |
Mr Pang Fu Wei is the Group Managing Director of Kim Hin International (KHI) – the mother and baby group known for bringing in brands like Mothercare, Cybex, Tommee Tippee, and Jujube to Singapore. Today, the group operates over 40 Mothercare, Early Learning Centre, and Entertainer stores across Singapore, Malaysia and Hong Kong whilst its distribution company boasts a portfolio of 35 brands sold to over 700 distribution points around the region. Fu Wei currently serves on the executive committee of Young Presidents’ Organization (YPO). He holds a Bachelor of Science (BSc), Neuroscience & Behavioral Biology; Chinese Language and Culture from Emory University. |
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Ms Vivien Lim TREASURER General Manager BHG (Singapore) Pte Ltd |
Ms Vivien Lim is both Director and General Manager for BHG (Singapore) Pte Ltd with 30 years of experience in the retail industry. She leads the company’s strategic direction, business growth, product strategy and store transformation plan. She started off her career as a Merchandising & Marketing Manager with a retail sports chain and was the General Manager for a couple of Sports retail brands before becoming the Director of Merchandising with Tangs Departmental store where she transformed their beauty floor on Lev 1 & 4, developed the new merchandising strategy and initiated their new fashion, sports and lifestyle concepts. Vivien Joined BHG Singapore in June 2019 as Head of Merchandising, she heads up the merchandising department and part of the leadership team to transform BHG Departmental store Singapore into a progressive retailer with their Re-Invention plan. She has recently transformed the Beauty and Home & Living/Kids floor for BHG’s flagship store at Bugis, developed 8 in-house brands and help set up the company’s ecommerce site. |
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PRESIDENT ADVISOR
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Mr R. Dhinakaran IMMEDIATE PAST PRESIDENT Managing Director Jay Gee Enterprises (Pte) Ltd |
Mr R Dhinakaran is Managing Director of Jay Gee Group of Companies (Singapore) which retails several leading international fashion and lifestyle brands. Affectionately known as Dhina, he was President of the Singapore Retailers Association (SRA) from 2016 to March 2022. During his Presidency, Mr Dhina was instrumental in the formulation of the Code of Conduct for Leasing of Retail Premises in Singapore as part of the Fair Tenancy Pro Tem Committee and the 5-year Roadmap developed in 2021 for the retail sector. Mr Dhinakaran was appointed Immediate Past President (2022-2024) at SRA’s 44th AGM on 23 Mar 2022 to provide guidance, mentorship and stability to a new team of leaders in the SRA Council. Dhina sits on and has served in various capacity in Committees, Councils and Advisory Boards and also appointed as Justice of Peace by the Ministry of Home Affairs.:-
He was a former Nominated Member of Parliament (NMP) and he has also served as a Trustee of SIM University Education Fund, member of the SIM Governing Council, Charity Council of Singapore (MCCY), Singapore Productivity Centre Board, and Vice President of Institute of Singapore Chartered Accountants, Vice Chairman of Singapore Indian Chamber of Commerce, Deputy Chairman of Workforce Development Agency and Deputy Chairman of Skills Future Singapore (SSG), Chairman of Audit & Risk Committee, SSG (MOE). Dhina has shown interest over the years to leverage his skills and experience gained in leading businesses effectively in managing non-profit organisations for social causes as well. He is a Chartered Accountant (CA) of Singapore and holds a Masters Degree in Business Administration (MBA). |
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COUNCIL MEMBERS
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Mr Lester Quah COUNCILLOR Advisor Cold Storage Singapore (1983) Pte Ltd (DFI Retail Group Singapore) |
Mr Lester Quah is the Advisor for Cold Storage Singapore (1983) Pte Ltd (DFI Retail Group Singapore). DFI Retail Group is a leading pan-Asian retailer providing quality and value to Asian consumers. In Singapore, DFI operates well-known brands such as Giant, Cold Storage, CS Fresh, Guardian and 7-Eleven, brands with a focus on providing retail experience and great service; all delivered through a strong store network supported by efficient supply chains. |
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Ms Cathy Cheng COUNCILLOR Head of Retail Operations Eu Yan Sang Singapore Pte Ltd |
Ms Cathy Cheng is the Head of Retail Operations at Eu Yan Sang Singapore Pte Ltd, a prominent player in the Traditional Chinese Medicine (TCM) landscape across Asia, boasting a heritage spanning 145 years. In her role, she oversees both retail and corporate operations in Singapore, upholding the company’s mission of ‘Caring for Mankind.’ With over two decades of experience in retail and business development, Cathy is deeply passionate about retail innovation and transformation within the retail sector, aimed at strengthening consumer intimacy and operational excellence. Cathy holds a BSc Honours Degree in Business Economics from the University of Leicester, UK, and a Master of Accounting and Finance from the University of Birmingham, UK. |
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Mr Jason Lee COUNCILLOR Chief Executive Officer La Parfumerie Pte Ltd |
Mr Jason Lee is the Founder and CEO of Scent by SIX, a Singapore grown fragrance label renowned for creating ambient scents, private labels, and conducting scenting workshops for luxury brand names such as Piaget, Lexus and Ritz Carlton. Scent by Six also created the world’s 1st TCM scent for Eu Yan Sang, a customised ambient scent for Singapore Airlines, KrisShop, Fullerton Hotel. Over the last two years during the Covid19 pandemic, Jason worked closely with clients and patients of the Singapore Association for Mental Health (SAMH) to raise awareness on mental health issues, in particular depression, and co-created a yuzu-themed scent collection called Hikaru. An active volunteer and member of the grassroots community, Jason serves as the Assistant Secretary at the Bukit Batok Community Club Management Committee and the Building Fund Committee of the Bukit Batok Community Club of the People’s Association. He is also a member of the Executive Committee of the SAFRA Toa Payoh Club. Jason graduated with a Bachelor of Arts (B.A) Economics (National University of Singapore) in 2008 and a MSc in Tecnopreneurship and Innovation (Nanyang Technological University of Singapore) in 2010. Nicknamed ‘The Perfume Man’, Jason is a laureate of Prestige 40 Under 40 (2020). |
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Mr Alwyn Chong COUNCILLOR Regional Managing Director Luxasia Pte Ltd
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Mr Alwyn Chong started his career in brand management in 2002 with LUXASIA Singapore, he then spearheaded the company’s entry into China where he spent 6 years developing the market based in Shanghai. In 2017, Alwyn assumed the role of Managing Director and oversaw the development of the Southeast Asian markets. He spearheaded the retail development and expansion of the group. In 2015, Alwyn co-founded _&Co., a company specialising in museum stores and F&B, focusing on collaborations between Artists, Designers, Makers and across cultures and borders. He is also the co-owner and director at Foreign Policy Design Group, an international branding agency headquartered in Singapore. From April 2021, Alwyn also leads the Jollibee Malaysia operations, a partnership between Jollibee Foods Corporation and LUXASIA Group, as their Managing Director. |
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Mrs Wong Sioe Hong COUNCILLOR Executive Chairman Metro (Private) Ltd |
Mrs Wong Sioe Hong was appointed Executive Chairman of Metro (Pte) Ltd with effect from 1 October 2012. As Executive Chairman, she serves as the key strategist of the Group’s retail operations and is responsible for charting the future direction of this division. With over 40 years of industry expertise, Mrs Wong also holds the positions of Vice Chairman of the Orchard Road Business Association. She first joined Metro’s retail organization in 1971 and had served as the Managing Director of Metro (Private) Limited from 1994 to 2012, overseeing the overall retail operations of the Group in both Singapore and Indonesia. Mrs Wong has played an instrumental role in transforming the Metro retail arm into a major retail operator in Singapore and will continue to oversee the Group’s retail expansion in the region. Mrs Wong holds a Bachelor of Science (Commerce) from the University of Santa Clara, USA. |
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Ms Lynn Tan COUNCILLOR 2nd Deputy Chief Executive Officer OSIM International Pte Ltd |
Ms Lynn Tan is the 2nd Deputy CEO of OSIM International Pte Ltd, a pioneer and global leader in branded healthy lifestyle products always at the forefront of innovation and development of the most comprehensive range of products. Lynn is responsible for the management and operations of the Group’s business in Singapore, Malaysia, International Business Development and Global e-Commerce. She holds a Bachelor of Commerce – BCom, Marketing from Curtin University.
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Mr Kenneth Aruldoss COUNCILLOR Managing Director Pertama Merchandising Pte Ltd (Harvey Norman) |
Mr. Kenneth Aruldoss has been the Managing Director of the Harvey Norman Asia division since 2015, and is responsible for providing overall strategic and operational executive direction for Harvey Norman Asia. He has 30 years of experience in the retail sector in the areas of sales, management and business ownership. Kenneth is a founding member of the Singapore Management University Retail Centre of Excellence (RCOE) and also an advisory member of James Cook University, Singapore. |
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Mr Ng Whye Keong COUNCILLOR Group Director Pet Lovers Centre Pte Ltd |
Mr Ng Whye Keong is the Group Director of Pet Lovers Centre (PLC). He joined PLC in 2011, supporting the company in finance and human resources as it expanded. A pioneer in the pet food and accessory retail industry in Singapore, PLC is a household name today, known for its ability to offer its customers the widest and freshest range, coupled with prompt and warm service. To date, it is the largest pet chain store within Singapore and Malaysia. Whye Keong holds a Bachelor of Science (Honours in Actuarial Studies) from the London School of Economics and Political Science. |
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Ms Pauline Ng COUNCILLOR Founder & Managing Director Porcelain Pte Ltd |
Ms Pauline Ng founded Porcelain, a successful skincare cult brand in 2009. She conceptualised Singapore’s first smart spa in 2018 and the latest concept store at Paragon utilises tech and innovation to enhance consumer engagement, satisfaction and experience. Porcelain landed the prestigious World Luxury Spa Awards for 7 consecutive years from 2013 to 2019, and has been featured in Louis Vuitton City Guide, BBC, Forbes, etc. At 26, Pauline led Porcelain to cross the S$1 million mark in revenue, while continuing to push the boundaries within. Under her leadership, Porcelain grew from a 2-man team to a company of 50 today. Pauline is the youngest winner of the inaugural Teochew Entrepreneur Award in 2016, after being selected as one of the BBC’s “30 under 30” women in November 2015. She also clinched the “Winner of the Pulsar” category in the Women Entrepreneur Awards 2018. She graduated with a BBM in Corporate Communications from the Singapore Management University. |
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Mr Lionel Chng COUNCILLOR Managing Director, Customer Success Singapore Telecommunications Ltd |
Mr Lionel Chng is the Managing Director to Customer Success in the Singtel Consumer team. He leads both Consumer Sales and Customer Care, delighting our customer experience through exciting 5G experience and driving digitalisation of omni-channel touchpoints to deliver excellent customer service. Lionel brings with him more than 30 years of experience in sales and management in the FMCG, telecommunications, consumer electronics and IT industries, and has held various key national and regional leadership positions in P&G, Maxis, Nokia and Samsung, and most recently in HP Inc as the Managing Director of HP Singapore, Chief of Staff to the regional President and regional Head of Sales Operations in Greater Asia. He has extensive experience in retail, trade marketing and sales across multiple channels of consumer, SMB and enterprise. He is also the author of the book “Thrive in Extraordinary Times”. He holds a Bachelor of Business and Marketing Degree from the University of Wisconsin-Madison and earned his MBA from the University of Bath, UK. |
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Mr Jeremy Taylor COUNCILLOR Managing Director Stevetay Pte Ltd (Cash Converters) |
Mr Jeremy Taylor is the Managing Director of Stevetay Pte Ltd (Cash Converters). Cash Converters is the world’s largest chain of physical secondhand stores. Cash Converters operates 14 retail stores in Singapore and Malaysia with a strong online presence. Jeremy obtained a BSc Honours Degree in Managerial and Administrative Studies from Aston University in Birmingham, UK. |
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Mr Ho Mang Chan COUNCILLOR Chief Financial Officer The Hour Glass Limited |
Mr Ho Mang Chan is the Chief Financial Officer of The Hour Glass Limited, a luxury watch retailer with more than 50 boutiques in Asia Pacific region. Mr Ho joined the Group in 2009 and is a member of senior management team overseeing the business in Singapore, Malaysia, Thailand, Vietnam, Japan, Hong Kong, Australia and New Zealand. . His in-depth experience includes process transformation, implementation of ERP and other strategic systems, managing mergers, acquisitions, and integration of new business ventures. He is a Member of the CFO Committee of the Institute of Singapore Chartered Accountants (ISCA) and a member of Singapore Institute of Directors (SID) He holds a Bachelor of Accountancy (Hons) from Nanyang Technological University. |
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