OFFICE BEARERS & EXCO

Mr R. Dhinakaran

PRESIDENT

Managing Director

Jay Gee Enterprises (Pte) Ltd

Mr R. Dhinakaran is the Managing Director of Jay Gee Group, which retails international fashion and lifestyle brands. Also known as Dhina, he is currently a Council Member of the Singapore Business Federation (SBF), Deputy Chairman of Skills Future Singapore, Chairman of Audit & Risk Committee, SSG (MOE).

He is the Vice Chairman of Hindu Endowments Board (MCCY) and also serves on the Singapore Productivity Centre Board, Future Economy Council Lifestyle Sub-committee, Lifelong Learning Endowment Fund Advisory Council, Payment Council of Monetary Authority of Singapore, Board of Trustees of Singapore University of Social Sciences, SBF Digitalisation Committee, Code of Governance for Town Councils Advisory Panel (Ministry of National Development) and the President’s Challenge Steering Committee. He has also been appointed as a Justice of Peace.

He was a Former Nominated Member of Parliament, a Trustee of SIM University Education Fund, member of the SIM Governing Council, Charity Council of Singapore (MCCY) and Vice President of Institute of Singapore Chartered Accountants and Vice Chairman of Singapore Indian Chamber of Commerce.

Dhina has leveraged his skills and experience in leading businesses in managing non-profit organisations.  He is a certified Chartered Accountant (Singapore) and holds a Master of Business Administration (MBA).


Mr Douglas Benjamin

VICE PRESIDENT

Chief Operating Officer

FJ Benjamin (Singapore) Pte Ltd

 

Mr Douglas Benjamin has been with FJ Benjamin (Singapore) Pte Ltd since 1989 and became the Chief Executive Officer on 1 September 2012. He works closely with Mr Nash Benjamin to coordinate the Group’s activities.

In 2012, he was awarded the Ernst & Young Entrepreneur of the Year Award in the Lifestyle & Retail Category. He also sits on the board of trustees for the KK Hospital & Health Endowment Fund.


Ms Gan Siok Hoon

VICE PRESIDENT

Chief Executive Officer

Telecom Equipment Pte Ltd

(subsidiary of Singtel)

 

Ms Gan Siok Hoon joined Singtel Group in 1999 and has a wealth of experience garnered from various roles in finance, corporate strategy, and consumer marketing. Notably, she has served as Optus’ Deputy Chief Financial Officer in Sydney, Australia, where she played a key role in driving financial discipline and reporting across the company. She has also been instrumental in leading and shaping the Singtel postpaid mobile business in Singapore.

In July 2020, she was appointed Managing Director of Singtel and is CEO of Telecom Equipment Private Limited, a fully owned subsidiary of Singtel and a major retailer in the telecommunications industry. She is a member of the Institute of Singapore Chartered Accountants, holds a Bachelor of Accountancy (Hons) from Nanyang Technological University and a Master of Science (Management) from Stanford University, USA.


Mr Joshua Koh

HONORARY SECRETARY

Chief Executive Officer

Commune Lifestyle Pte Ltd

 

Mr Joshua Koh is the Chief Executive Officer of Commune Lifestyle Pte Ltd (Commune).

Commune is a local Singapore furniture retail company with close to 50 stores worldwide. It is a furniture company focused on the design and production of functional and stylish furniture using sustainable and safe materials, for use in urban apartments. In 2013, Commune was the recipient of the “New Entry of the Year” award bestowed by the Singapore Furniture Industries Council and also won the Gold Award at the Singapore Furniture Industry Awards. He received an undergraduate degree from the University of Western Australia and an MBA from INSEAD.


Mr Ng Whye Keong

HONORARY TREASURER

Group Director

Pet Lovers Centre Pte Ltd

Mr Ng Whye Keong is the Group Director of Pet Lovers Centre (PLC). He joined PLC in 2011, supporting the company in finance and human resources as it expanded.

A pioneer in the pet food and accessory retail industry in Singapore, PLC is a household name today, known for its ability to offer its customers the widest and freshest range, coupled with prompt and warm service. To date, it is the largest pet chain store within Singapore and Malaysia.


Mrs Wong Sioe Hong

EXCO MEMBER

Executive Chairman

Metro (Private) Ltd

 

Mrs Wong Sioe Hong was appointed as Executive Chairman of Metro (Private) Limited with effect from 1 October 2012. As Executive Chairman, she serves as the key strategist of the Group’s retail operations and is responsible for charting the future direction of this division. With over 40 years of industry expertise, Mrs Wong also holds the positions of Vice Chairman of the Orchard Road Business Association.

She first joined Metro’s retail organization in 1971 and had served as the Managing Director of Metro (Private) Limited from 1994 to 2012, overseeing the overall retail operations of the Group in both Singapore and Indonesia. Mrs Wong has played an instrumental role in transforming the Metro retail arm into a major retail operator in Singapore and will continue to oversee the Group’s retail expansion in the region. Mrs Wong holds a Bachelor of Science (Commerce) from the University of Santa Clara, USA.


Mrs Helen Khoo

EXCO MEMBER

Special Advisor to Chairman’s office

Wing Tai Retail Management Pte Ltd

Mrs Helen Khoo is the Special Advisor to Chairman’s Office of Wing Tai Retail Pte Ltd. She was conferred the Miflora M. Gatchalian Medal for Women Global Quality Leadership Award 2013, Achievers & Leaders Award (Business Leadership) 2012, WDA’s Singapore Workforce Skills Qualifications Champion 2010, Retail Leadership Award 2008 and International Management Action Award (IMAA) 2007.

 

She chairs WDA’s Retail Industry Skills and Training Council and is a member of Spring Singapore’s Policy Advisory Committee, as well as Honorary Secretary of Orchard Road Business Association. She graduated with a Bachelor of Arts (Honours) degree from the University of Hong Kong.


COUNCIL MEMBERS

Mr Udai Kunzru

COUNCILLOR

Managing Director

BHG (Singapore) Pte Ltd

Mr Udai Kunzru is the Managing Director of BHG (Singapore) Pte Ltd. Mr Udai took on the role in 2018 and has led business transformation of the BHG business which is progressing at the moment with promising results.

He has a 29 year track record of excellent business growth across personal beauty care, home appliances and Technology and in Retail.


Mr Lester Quah

COUNCILLOR

Director, Retail Development

Cold Storage Singapore (1983) Pte Ltd / Dairy Farm Group

 

Mr Lester Quah is the Director, Retail Development of Cold Storage Singapore (1983) Pte Ltd (Cold Storage).

Born in Singapore in 1903, Cold Storage started out as a homegrown merchant of fresh, quality meats and dairy products. From a small cold store to a popular household name and Singaporean icon, it introduced numerous innovative retail concepts including the first supermarket in the 1960s, multiple retailing and bulk buying to bring greater savings to its customers.

Cold Storage is also a pioneer in bringing quality and exclusive products from around the world to the well-travelled and the residents of Singapore.


Ms Serene Seow

COUNCILLOR

Managing Director

Eu Yan Sang (Singapore) Pte Ltd

 

Ms Serene Seow is the Managing Director of Eu Yan Sang (Singapore) Pte Ltd. She is responsible for the company’s profit and loss, directing its business strategy, people development, and driving business growth through branding, strategic implementation of customer centric initiatives, product development, assortment expansion, and the expansion of retail, wholesale and e-commerce channels. She has more than 25 years of experience in profit and loss management, brand marketing, driving commercial initiatives, sales and retail operations, and professional health care pharmacy practice management.

In 2016, she received the Singapore Productivity Award 2016, which was based on improvements made in business processes, people and productivity performance. In 2018, she received the Singapore SkillsFuture Employer Award 2018 by award patron, the President of Singapore, Madam Halimah Yacob. The award recognises an employer or company leader that champions people and skills development.


Mr Alwyn Chong

COUNCILLOR

Managing Director

Luxasia Pte Ltd

 

Mr Alwyn Chong started his career in brand management in 2002 with Luxasia Pte Ltd. He then spearheaded the company’s entry into China where he spent 6 years developing the market based in Shanghai.

In 2017, he took on the role of Managing Director and oversaw the development of the Southeast Asian markets. He also spearheaded the retail development and expansion of the group.


Mr Pang Fu Wei

COUNCILLOR

Managing Director

Mothercare (S) Pte Ltd

 

Mr Pang Fu Wei is a successor to the Pang Kim Hin Group which began as a furniture retail concept (brought over from the UK) called Habitat. After Mothercare was first brought to Singapore by the elder Mr Pang 38 years ago, Habitat Mothercare was formed in 1982.

Today, the group operates over 40 Mothercare and Early Learning Centre stores across Singapore, Malaysia and Hong Kong whilst its distribution company boasts a portfolio of 35 brands sold to over 70 distribution points around the region.


Ms Elaine Heng

COUNCILLOR

Chief Executive Officer

(Retail Business)

NTUC FairPrice Co-operative Ltd

 

Ms Elaine Heng is the Chief Executive Officer (Retail Business) of NTUC FairPrice Co-operative Ltd. She is responsible for NTUC FairPrice’s overall business strategy, management and success of the Co-operative’s business comprising supermarkets, hypermarkets, pharmacies and convenience stores. Adopting customer-centricity, operational excellence and data-driven performance in rethinking retail, she has been instrumental in transforming FairPrice and in ensuring its leadership position.

Prior to joining FairPrice, Elaine has over 20 years of retail banking experience.


Mr Charlie Teo

COUNCILLOR

Chief Executive Officer

OSIM International Pte Ltd

 

Mr Charlie Teo has been with OSIM International Pte Ltd (OSIM) since 1989 and is the Chief Executive Officer of OSIM. He has over 20 years of experience spearheading OSIM sales, marketing, and operations.

Crossing boundaries and leaving footprints across Southeast Asia (Malaysia, Thailand, Indonesia, and the Singapore headquarters), his leadership and insight make him a key figure in OSIM.


Mr Kenneth Aruldoss

COUNCILLOR

Managing Director, Asia

Pertama Merchandising Pte Ltd (Harvey Norman)

Mr. Kenneth Aruldoss has been the Managing Director of the Harvey Norman Asia division since 2015, and is responsible for providing overall strategic and operational executive direction for Harvey Norman Asia.

He is a founding member of the Singapore Management University Retail Centre of Excellence (RCOE) and an advisory member of James Cook University, Singapore.


Mr Jeremy Taylor

COUNCILLOR

Managing Director

Stevetay Pte Ltd (Cash Converters)

 

Mr Jeremy Taylor is the Managing Director of Stevetay Pte Ltd (Cash Converters).

The range of services offered by Cash Converters stores around the world varies with pawn-broking loans available in selected markets, as well as a personal finance business that operates, in various forms in the micro-lending category around the world.


Mr Ng Siak Yong

COUNCILLOR

Chief Administrative Officer

The Hour Glass Limited

 

Mr Ng Siak Yong is the Chief Administrative Officer of The Hour Glass Limited (The Hour Glass).

The Hour Glass is one of the world’s leading specialist watch retailers with an established presence of over 45 boutiques in twelve key cities in the Asia Pacific region.

He is a member of the Institute of Singapore Chartered Accountants. He received an undergraduate degree from Nanyang Technological University and an MBA from the University of Strathclyde.


Mr Jimmy Giam

COUNCILLOR

Executive Director

Vision Lab Eyewear Premium Pte Ltd

 

 

Mr Jimmy Giam is the Executive Director of Vision Lab Eyewear Premium Pte Ltd (Vision Lab Eyewear).

Established in 2014, Vision Lab Eyewear was set up to educate and inculcate the importance of Eye Health Screening to meet the growing eye care demands of its customers in the corporate sector as well as in the local community.


Mr Nelson Yap

CO-OPT COUNCILLOR

Chief Executive Officer & Founder

Benjamin Barker Aust Pte Ltd

 

Benjamin Barker is a Singaporean owned fashion label- purveyor of smart-casual heritage inspired apparel and a lifestyle destination for the discerning gentleman. Mr Nelson Yap founded the brand out of adversity amidst the 2009 recession and operated its 1st store in Marina Square which still stands today.

Benjamin Barker’s transformation from a home-grown menswear label into a global lifestyle brand is made possible by harnessing technology and embracing novel franchising models. It uses data analytics and technologies such as RFID, Beacon Technology and Virtual Reality.


Ms Pauline Ng

CO-OPT COUNCILLOR

Founder & Managing Director

Porcelain Pte Ltd

 

 

Ms Pauline Ng founded Porcelain, a successful skincare cult brand in 2009. Porcelain landed the prestigious World Luxury Spa Awards for 7 consecutive years from 2013 to 2019, and has been featured in Louis Vuitton City Guide, BBC, Forbes, etc.

She is also the youngest winner of the inaugural Teochew Entrepreneur Award in 2016, after being selected as one of the BBC’s “30 under 30” women in November 2015. She also clinched the “Winner of the Pulsar” category in the Women Entrepreneur Awards 2018.

She also conceptualised Singapore’s first smart spa in 2018. Her latest concept store at Paragon utilises tech and innovation to enhance consumer engagement, satisfaction and experience.