OFFICE BEARERS
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Mr Ernie Koh PRESIDENT Chairman Commune Lifestyle Pte Ltd |
Mr Ernie Koh is currently Chairman of Commune Lifestyle Pte Ltd (100% subsidiary of Koda Ltd) and also the Executive Director (Marketing) of Koda Ltd (listed in Singapore Stock Exchange 2001). Ernie has significant experience in international marketing and corporate branding. He is at the helm of the Group’s marketing initiatives, particularly in customer relationship management, client base diversification, trade fairs participation, new product launches and marketing talent recruitment. Ernie is also instrumental in identifying the latest design trends and dealing with changing consumer preferences. Ernie has been with Koda for more than 25 years. During his tenure, he has rapidly expanded Koda’s market share, reaching out to more than 120 customers across more than 40 countries throughout the globe. Ernie is also actively involved in the business and creative communities and is often invited to present papers in various international conferences globally. He sits on and has served in various capacities in Trade Associations, Committees and Advisory Boards:-
Ernie holds a BSc. in Marketing from the University of Oregon (USA) and an MBA in International Marketing from the San Francisco State University (USA). |
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Mr Douglas Benjamin VICE PRESIDENT Group Chief Executive Officer FJ Benjamin (Singapore) Pte Ltd |
Mr Douglas Benjamin is the Group Chief Executive Officer of F J Benjamin (Singapore) Pte Ltd – one of Asia’s biggest retail brand management groups and distributors of luxury and lifestyle brands. Douglas works closely with Mr Nash Benjamin to coordinate the Group’s activities. In 2012, Douglas was nominated the Ernst & Young Entrepreneur of the Year Award in the Lifestyle & Retail Category. Douglas also sits on the Board of Directors of SingHealth Fund and a Member of KKH Fund Committee. |
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Ms Gan Siok Hoon VICE PRESIDENT Chief Executive Officer Telecom Equipment Pte Ltd (subsidiary of Singtel) |
Ms Gan Siok Hoon joined Singtel Group in 1999 and has a wealth of experience garnered from various roles in finance, corporate strategy, and consumer marketing. Notably, she has served as Optus’ Deputy Chief Financial Officer in Sydney, Australia, where she played a key role in driving financial discipline and reporting across the company. She has also been instrumental in leading and shaping the Singtel postpaid mobile business in Singapore. In June 2021, she was appointed as CEO of SingNet Pte Ltd, an internet service provider fully owned by Singtel. Siok Hoon is a member of the Institute of Singapore Chartered Accountants, holds a Bachelor of Accountancy (Hons) from Nanyang Technological University and a Master of Science (Management) from Stanford University, USA. |
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Mrs Helen Khoo HONORARY SECRETARY Special Advisor to Chairman’s office Wing Tai Holdings Limited |
Mrs Helen Khoo is the Special Advisor to Chairman’s Office, Wing Tai Holdings Limited. She was conferred the Miflora M. Gatchalian Medal for Women Global Quality Leadership Award 2013, Achievers & Leaders Award (Business Leadership) 2012, WDA’s Singapore Workforce Skills Qualifications Champion 2010, Retail Leadership Award 2008 and International Management Action Award (IMAA) 2007. Helen is a Member of the Business & Services Academic Advisory Committee (BSAAC) on curriculum & educational development of ITE, Honorary Secretary of Orchard Road Business Association (ORBA), Advisory Board Member of National Museum of Singapore (2022-2024). She chaired WDA’s Retail Industry Skills and Training Council and was a member of Spring Singapore’s Policy Advisory Committee. She was also Board of Director of Civil Service College (2013-2015). Helen graduated with a Bachelor of Arts (Honours) degree from the University of Hong Kong. |
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Mr Pang Fu Wei TREASURER Group Managing Director Mothercare (S) Pte Ltd |
Mr Pang Fu Wei is the Group Managing Director of Kim Hin International (KHI) – the mother and baby group known for bringing in brands like Mothercare, Cybex, Tommee Tippee, and Jujube to Singapore. Today, the group operates over 40 Mothercare, Early Learning Centre, and Entertainer stores across Singapore, Malaysia and Hong Kong whilst its distribution company boasts a portfolio of 35 brands sold to over 700 distribution points around the region. Fu Wei currently serves on the executive committee of Young Presidents’ Organization (YPO). He holds a Bachelor of Science (BSc), Neuroscience & Behavioral Biology; Chinese Language and Culture from Emory University. |
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IMMEDIATE PAST PRESIDENT
Mr R. Dhinakaran IMMEDIATE PAST PRESIDENT Managing Director Jay Gee Enterprises (Pte) Ltd |
Mr R Dhinakaran is Managing Director of Jay Gee Group of Companies (Singapore) which retails several leading international fashion and lifestyle brands. Affectionately known as Dhina, he was President of the Singapore Retailers Association (SRA) from 2016 to March 2022. During his Presidency, Mr Dhina was instrumental in the formulation of the Code of Conduct for Leasing of Retail Premises in Singapore as part of the Fair Tenancy Pro Tem Committee and the 5-year Roadmap developed in 2021 for the retail sector. Mr Dhinakaran was appointed Immediate Past President (2022-2024) at SRA’s 44th AGM on 23 Mar 2022 to provide guidance, mentorship and stability to a new team of leaders in the SRA Council. Dhina sits on and has served in various capacity in Committees, Councils and Advisory Boards and also appointed as Justice of Peace by the Ministry of Home Affairs.:-
He was a former Nominated Member of Parliament (NMP) and he has also served as a Trustee of SIM University Education Fund, member of the SIM Governing Council, Charity Council of Singapore (MCCY), Singapore Productivity Centre Board, and Vice President of Institute of Singapore Chartered Accountants, Vice Chairman of Singapore Indian Chamber of Commerce, Deputy Chairman of Workforce Development Agency and Deputy Chairman of Skills Future Singapore (SSG), Chairman of Audit & Risk Committee, SSG (MOE). Dhina has shown interest over the years to leverage his skills and experience gained in leading businesses effectively in managing non-profit organisations for social causes as well. He is a Chartered Accountant (CA) of Singapore and holds a Masters Degree in Business Administration (MBA). |
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COUNCIL MEMBERS
Ms Vivien Lim COUNCILLOR General Manager BHG (Singapore) Pte Ltd |
Vivien is both Director and General Manager for BHG (Singapore) Pte Ltd with 30 years of experience in the retail industry. She leads the company’s strategic direction, business growth, product strategy and store transformation plan. She started off her career as a Merchandising & Marketing Manager with a retail sports chain and was the General Manager for a couple of Sports retail brands before becoming the Director of Merchandising with Tangs Departmental store where she transformed their beauty floor on Lev 1 & 4, developed the new merchandising strategy and initiated their new fashion, sports and lifestyle concepts. Vivien Joined BHG Singapore in June 2019 as Head of Merchandising, she heads up the merchandising department and part of the leadership team to transform BHG Departmental store Singapore into a progressive retailer with their Re-Invention plan. She has recently transformed the Beauty and Home & Living/Kids floor for BHG’s flagship store at Bugis, developed 8 in-house brands and help set up the company’s ecommerce site. |
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Mr Lester Quah COUNCILLOR Advisor Cold Storage Singapore (1983) Pte Ltd (DFI Retail Group Singapore) |
Mr Lester Quah is the Advisor for Cold Storage Singapore (1983) Pte Ltd (DFI Retail Group Singapore). DFI Retail Group is a leading pan-Asian retailer providing quality and value to Asian consumers. In Singapore, DFI operates well-known brands such as Giant, Cold Storage, CS Fresh, Guardian and 7-Eleven, brands with a focus on providing retail experience and great service; all delivered through a strong store network supported by efficient supply chains. |
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Mr Jason Lee COUNCILLOR Chief Executive Officer La Parfumerie Pte Ltd |
Mr Jason Lee is the Founder and CEO of Scent by SIX, a Singapore grown fragrance label renowned for creating ambient scents, private labels, and conducting scenting workshops for luxury brand names such as Piaget, Lexus and Ritz Carlton. Scent by Six also created the world’s 1st TCM scent for Eu Yan Sang, a customised ambient scent for Singapore Airlines, KrisShop, Fullerton Hotel. Over the last two years during the Covid19 pandemic, Jason worked closely with clients and patients of the Singapore Association for Mental Health (SAMH) to raise awareness on mental health issues, in particular depression, and co-created a yuzu-themed scent collection called Hikaru. An active volunteer and member of the grassroots community, Jason serves as the Assistant Secretary at the Bukit Batok Community Club Management Committee and the Building Fund Committee of the Bukit Batok Community Club of the People’s Association. He is also a member of the Executive Committee of the SAFRA Toa Payoh Club. Jason graduated with a Bachelor of Arts (B.A) Economics (National University of Singapore) in 2008 and a MSc in Tecnopreneurship and Innovation (Nanyang Technological University of Singapore) in 2010. Nicknamed ‘The Perfume Man’, Jason is a laureate of Prestige 40 Under 40 (2020). |
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Mr Alwyn Chong COUNCILLOR Regional Managing Director Luxasia Pte Ltd
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Mr Alwyn Chong started his career in brand management in 2002 with LUXASIA Singapore, he then spearheaded the company’s entry into China where he spent 6 years developing the market based in Shanghai. In 2017, Alwyn assumed the role of Managing Director and oversaw the development of the Southeast Asian markets. He spearheaded the retail development and expansion of the group. In 2015, Alwyn co-founded _&Co., a company specialising in museum stores and F&B, focusing on collaborations between Artists, Designers, Makers and across cultures and borders. He is also the co-owner and director at Foreign Policy Design Group, an international branding agency headquartered in Singapore. From April 2021, Alwyn also leads the Jollibee Malaysia operations, a partnership between Jollibee Foods Corporation and LUXASIA Group, as their Managing Director. |
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Mrs Wong Sioe Hong COUNCILLOR Executive Chairman Metro (Private) Ltd |
Mrs Wong Sioe Hong was appointed Executive Chairman of Metro (Pte) Ltd with effect from 1 October 2012. As Executive Chairman, she serves as the key strategist of the Group’s retail operations and is responsible for charting the future direction of this division. With over 40 years of industry expertise, Mrs Wong also holds the positions of Vice Chairman of the Orchard Road Business Association. She first joined Metro’s retail organization in 1971 and had served as the Managing Director of Metro (Private) Limited from 1994 to 2012, overseeing the overall retail operations of the Group in both Singapore and Indonesia. Mrs Wong has played an instrumental role in transforming the Metro retail arm into a major retail operator in Singapore and will continue to oversee the Group’s retail expansion in the region. Mrs Wong holds a Bachelor of Science (Commerce) from the University of Santa Clara, USA. |
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Ms Elaine Heng COUNCILLOR Deputy Group Chief Executive Officer & Chief Executive Officer (Retail Business) Fairprice Group |
Ms Elaine Heng is both Deputy Group Chief Executive Officer of FairPrice Group (FPG) and Chief Executive Officer for Retail Business at FairPrice Group (FPG). FPG comprises NTUC FairPrice, NTUC Foodfare, Kopitiam, and NTUC Link. As Deputy Group CEO of FPG, Elaine supports the Group CEO in driving key strategic initiatives across the group to leverage and synergise the different business units and functions. In her role as CEO of Retail Business, she oversees overall business, strategy, management and success of the Co-operative’s retail business comprising FairPrice supermarkets, hypermarkets, pharmacies and convenience stores across eight banners. Adopting customer-centricity, operational excellence and data-driven performance in rethinking retail, she has been instrumental in transforming FairPrice and in ensuring its leadership position. Prior to joining FairPrice Group in 2017, Elaine was responsible for the performance of the sales and service force across Branch Banking business in thirteen countries. She has 20 years of retail banking experience. |
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Ms Lynn Tan COUNCILLOR 2nd Deputy Chief Executive Officer OSIM International Pte Ltd |
Ms Lynn Tan is the 2nd Deputy CEO of OSIM International Pte Ltd, a pioneer and global leader in branded healthy lifestyle products always at the forefront of innovation and development of the most comprehensive range of products. Lynn is responsible for the management and operations of the Group’s business in Singapore, Malaysia, International Business Development and Global e-Commerce. She holds a Bachelor of Commerce – BCom, Marketing from Curtin University. |
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Mr Kenneth Aruldoss COUNCILLOR Managing Director Pertama Merchandising Pte Ltd (Harvey Norman) |
Mr. Kenneth Aruldoss has been the Managing Director of the Harvey Norman Asia division since 2015, and is responsible for providing overall strategic and operational executive direction for Harvey Norman Asia. He has 30 years of experience in the retail sector in the areas of sales, management and business ownership. Kenneth is a founding member of the Singapore Management University Retail Centre of Excellence (RCOE) and also an advisory member of James Cook University, Singapore. |
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Mr Ng Whye Keong COUNCILLOR Group Director Pet Lovers Centre Pte Ltd |
Mr Ng Whye Keong is the Group Director of Pet Lovers Centre (PLC). He joined PLC in 2011, supporting the company in finance and human resources as it expanded. A pioneer in the pet food and accessory retail industry in Singapore, PLC is a household name today, known for its ability to offer its customers the widest and freshest range, coupled with prompt and warm service. To date, it is the largest pet chain store within Singapore and Malaysia. Whye Keong holds a Bachelor of Science (Honours in Actuarial Studies) from the London School of Economics and Political Science. |
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Ms Pauline Ng COUNCILLOR Founder & Managing Director Porcelain Pte Ltd |
Ms Pauline Ng founded Porcelain, a successful skincare cult brand in 2009. She conceptualised Singapore’s first smart spa in 2018 and the latest concept store at Paragon utilises tech and innovation to enhance consumer engagement, satisfaction and experience. Porcelain landed the prestigious World Luxury Spa Awards for 7 consecutive years from 2013 to 2019, and has been featured in Louis Vuitton City Guide, BBC, Forbes, etc. At 26, Pauline led Porcelain to cross the S$1 million mark in revenue, while continuing to push the boundaries within. Under her leadership, Porcelain grew from a 2-man team to a company of 50 today. Pauline is the youngest winner of the inaugural Teochew Entrepreneur Award in 2016, after being selected as one of the BBC’s “30 under 30” women in November 2015. She also clinched the “Winner of the Pulsar” category in the Women Entrepreneur Awards 2018. She graduated with a BBM in Corporate Communications from the Singapore Management University. |
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Mr Jeremy Taylor COUNCILLOR Managing Director Stevetay Pte Ltd (Cash Converters) |
Mr Jeremy Taylor is the Managing Director of Stevetay Pte Ltd (Cash Converters). Cash Converters is the world’s largest chain of physical secondhand stores. Cash Converters operates 14 retail stores in Singapore and Malaysia with a strong online presence. Jeremy obtained a BSc Honours Degree in Managerial and Administrative Studies from Aston University in Birmingham, UK. |
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Mr Norman Ho COUNCILLOR Group General Manager The Hour Glass Limited |
Mr Norman Ho is the Group General Manager of The Hour Glass Limited. He joined the company in January 2019 and is responsible for business planning, operations management and development of the Group’s policies and procedures. The Hour Glass Ltd is a leading specialty luxury watch retailer with an established presence in twelve key cities in the Asia Pacific region. Norman holds a Bachelor of Accountancy (Honours) from Nanyang Technological University, a Master of Business Administration from the University of Melbourne and is a member of the Institute of Singapore Chartered Accountants. |
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Ms Yvon Bock CO-OPT COUNCILLOR Founder & Chief Executive Officer Hegen Pte Ltd |
Yvon is the Founder and Chief Executive Officer of Hegen, Singapore’s leading mother and baby care brand with an international presence in over 17 markets. Prior to launching Hegen in 2015, Yvon worked in the banking sector, before growing her parents’ business, Fitson, which has been developing mother and baby care products for over 30 years. Motivated by her own breastfeeding experiences, Yvon created Hegen as an innovative eco-system addressing the difficulties many breastfeeding mothers go through. In 2018, Yvon was presented with the prestigious Nova award at the Women’s Entrepreneur Awards – recognising female entrepreneurs who have demonstrated outstanding qualities in developing and growing the business. In 2021, Yvon was presented with the Asia’s Women Empowerment Award by the Fortune Times – recognising women entrepreneurs who have demonstrated exceptional leadership, vision and career-mindedness. |
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Mr Joshua Koh CO-OPT COUNCILLOR Executive Committee Member Koda Ltd |
Mr Joshua Koh is the Executive Committee Member of Koda Ltd and Chief Executive Officer of Commune Lifestyle Pte Ltd (Commune). Commune is a local Singapore furniture retail company with close to 50 stores worldwide. It is a furniture company focused on the design and production of functional and stylish furniture using sustainable and safe materials, for use in urban apartments. In 2013, Commune was the recipient of the “New Entry of the Year” award bestowed by the Singapore Furniture Industries Council and also won the Gold Award at the Singapore Furniture Industry Awards. He received an undergraduate degree from the University of Western Australia and an MBA from INSEAD. |