IN THE NEWS

SRA’s Up Close & Personal with the C-Suite on 9 June 2022 was a huge success! Mr Douglas Benjamin, Chief Executive Officer of FJ Benjamin (Singapore), the first in the series of influential C-Suite leaders to be featured, shared interesting facts about the retail industry and the audience greatly benefitted from his candid responses in the Q&A. Watch this space for more sessions of Up Close & Personal with the C-Suite!
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SRA member companies and students from IHLs joined us in our experiential learning journey to Decathlon Singapore Lab and had the opportunity to interact with Decathlon’s Order Management Specialist and eCommerce Operations Leader to learn more about their store operations. Read on to find out more.
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HR practitioners from Bata Shoe, Choicecycle CCTV, Chow Tai Fook Jewellery, Converge Spot, Courts, ECCO Shoes, Jean Yip Salon, Norbreeze Group and The Curtain Boutique participated in the complimentary Employee Value Proposition (EVP) workshop organised by SRA on 10 May 2022 to craft a strong EVP that supports their business strategy and learn how to deliver the employment experience outlined in the EVP.
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Main purpose of the workshop is to provide SG companies/brands who are targeting to expand into China market with information and contacts; we have curated the programme which includes on-the-ground consultants and agencies with proven success/experienced in bringing & building Singapore brands in China. Attendees will learn about the current business landscape, opportunities, challenges and get tips on what should be done from successful Singapore brand owners. Companies that have presence in China can benefit from learning from fellow successful SG brands in market and which social media and marketing platforms to tap on to increase brand awareness & value.
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Yvon Bock, Founder and CEO, Hegen and Leon Bock, Co-Founder and COO, Hegen hosted our members at the Hegen Experiential Centre on 29 March 2022. We saw how they created a unique and compelling brand story and utilised the latest technology to become one of the fastest-growing brands in Singapore. Hegen also shared with participants branding tips and the importance of keeping up with the latest technological trends to develop a holistic customer experience.
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With the reopening of borders, retailers can leverage on opportunities overseas for business growth. In 2022, Indonesia has gradually moved to re-open its economy and international borders, and economic recovery will likely accelerate. Join us in the inaugural Go Global webinar and learn on the Indonesian retail landscape, economic outlook and business trends from our esteemed panel of speakers from Lippo Malls Indonesia and PT Savills Indonesia. Learn, Land and Localise with GlobalConnect@SBF’s complimentary in-market assistance for your overseas expansion plans.
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