Dotdigital x Lexer x SRA Webinar – Planning for 2022 Retail Holiday Sales

The holiday season is just around the corner and it’s the perfect time to get creative with your marketing! Consumers are spoiled for choice during the holiday period so standing out from the crowd is essential.  In this post-pandemic world consumers are returning to malls and stores, but e-commerce continues to be critical in their consideration journeys and cannot be ignored.

Join us as we bring to you an exciting Webinar with guest speakers from our partners from Dotdigital and Lexer, who will share insights on how to maximise your 2022 holiday sales with cross-channel engagement and retail segmentation strategies !

Key Takeaways (Dotdigital Session)

  • Peak dates to consider during the holiday season
  • Preparation: Essential holiday marketing campaigns for 2022 – necessary automations in place
  • How to bring the cross-channel experience together – Email, SMS, Social, Live chat
  • How to maintain customer engagement once the festive season wraps up

Key Takeaways (Lexer Session):

  • Re-target last-years buyers to maximise Return-on-Ad-Spend
  • Identify Gifters vs Self-Rewarders
  • Separate core-customers from discount-junkies
  • Understand how to identify your “cross-channel” customer segment
  • Top tips to capitalise on your new customers post holiday season

Click here to sign up now !

Speakers Profile

1. Esther Soo

Partnerships Manager -SEA

Dotdigital

An ex-entrepreneur who is skilled in e-commerce, strategic partnership management, and market development. Esther has more than 10 years of experience unlocking new markets by identifying new business opportunities, develop and execute high-performing innovative programs, and delivering results in cross-functional environments. Esther now supports the top e-commerce agencies in Asia to provide the best possible service and experience to Dotdigital’s growing and complex user base.

2. Ben Moreau

VP – SEA

Lexer

Ben has 15 years experience across digital marketing and how to practically apply data to marketing strategy. Before Lexer, Ben spent 10 years at Experian, previously setting up their APAC Innovation practice and managing their Southeast Asian venture portfolio. He has experience of working across a broad range of consumer data sources and thinking deeply as to how to apply them to business and consumer challenges.

Retail’s accelerated digitisation and data proliferation drew him to Lexer, where he is responsible for expanding  Southeast Asian operations and presence. He’s an active e-commerce community member who loves hearing other people’s perspectives.