IN THE NEWS

Strategic Digital Marketing for Retail Sector is a 2 day course specially-curated to provide a strategic understanding of how digital marketing could enhance your brand and lead to direct sales. It would take a deep dive into different platforms, strategies and marketing tools, and also explore the role of entertainment via videos and live streaming. During the workshop, you will get to develop your digital marketing strategies with advice from our experienced trainer and implement them strategically into your business.
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Strategic Digital Marketing for Retail Sector is a 2 day course specially-curated to provide a strategic understanding of how digital marketing could enhance your brand and lead to direct sales. It would take a deep dive into different platforms, strategies and marketing tools, and also explore the role of entertainment via videos and live streaming. During the workshop, you will get to develop your digital marketing strategies with advice from our experienced trainer and implement them strategically into your business.
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The need to reimagine retail started as far back as the changing consumers’ lifestyle, globalisation and the advent of digitalisation. The recent pandemic catapulted and realised the change faster and stronger! In the past year, consumers experienced many changes including shopping from different brands and in different formats. Many shared that they are prepared to continue with their changes, post-pandemic. How should retail players respond?
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Join us in this webinar where Dr Ng Lee Keng, Associate Professor from Singapore Institute of Technology, will share what Customer Experience means for your retail business and what are the important considerations leading to customer satisfaction and retention. What’s more, SRA Members can participate in a Complimentary Mystery Shopping Project offered by SIT!
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Singapore Retailers Association (SRA) and Singapore Food Manufacturers’ Association (SFMA) would like to invite you to learn about Pinduoduo’s dynamic interactive ecommerce model, their Global Outreach Program targeting imported goods and how brands can build up capabilities via marketing support from the platform.
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