The need to reimagine retail started as far back as the changing consumers’ lifestyle, globalisation and the advent of digitalisation. The recent pandemic catapulted and realised the change faster and stronger! In the past year, consumers experienced many changes including shopping from different brands and in different formats. Many shared that they are prepared to continue with their changes, post-pandemic. How should retail players respond?

We would like to invite you to an exclusive Design Thinking Workshop happening next Wednesday, 07 April 2021, from 9am to 530pm at SRA Training Room (1 Coleman Street The Adelphi #05-17). The workshop will be facilitated by Dr Lynda Wee of Bootstrap, a specialist in retailing, design thinking and leadership.

At the end of the workshop, participants shall be able to demonstrate the following:

1.    Understand post-pandemic new retail and its implications on the customer journey.

2.    Apply User-centric Design Thinking to interpret, ideate and implement innovative ideas to seize opportunities and eradicate pain points in customer journey mapping

3.    Leverage on collective wisdom from the other participants on the customer journey at the retail sectoral level.

1.    Design Thinking Toolkit

            a.    Opportunity-Seeking

                         i.     Persona Profiling

                       ii.     User Empathy Mapping

                      iii.     As-Is User Journey Mapping

                      iv.     How-might-we Statement

            b.    Ideas Generating

            c.    Prioritising

                         i.     Impact versus Feasibility

            d.    Prototyping

                         i.     Should-Be User Journey Mapping

                       ii.     Storytelling

                      iii.     Feedback Grid