Manage Marketing Mix for Retail Growth

Marketing Mix Management (RET-BRM-4005-1.1) (Synchronous e-learning)

SSG Course Reference Number:  TGS-2019503168

Marketing is at the core of every business. The right combination of marketing mix enables the company to develop the right pricing and promotion strategies and deliver better customer experiences.

Key Takeaways
  • Monitor marketing mix against marketing performance
  • Select and communicate marketing mix that best satisfies target customers
  • Evaluate performance of marketing mix through engaging stakeholders
  • Emerging trends that create retail marketing opportunities

Course Duration: 2 full days
Time : 9am to 6pm

Delivery Mode: Online via ZOOM

Participants are required to prepare a laptop or PC with webcam, or Tablets to view training materials and complete compulsory assessments.

Course Dates in Year 2022

Mar (22 & 23); Apr (19& 20); May (24 & 25); Jun (21 & 22); Jul (19 & 20); Aug (23 & 24); Sep (20 & 21); Oct (18 & 19); Nov (22 & 23); Dec (20 & 21)

WEF 1 Jan 2022, Singaporean and Singapore PR are eligible for up to 50% Course Fee Funding and Absentee Payroll funding capped at $4.50 per hour*

Eligible Singaporeans who are self-sponsored applicants may use SkillsFuture Credit (SFC) to pay or offset the course fees.

Entry Requirements:

The applicant should have at least 5 GCE “N” Level passes (including English) or a minimum Level 6 for English Employability Skills WSQ-WPL (Comprehensive) and at least 2 years of working experience in the retail industry or holding an assistant supervisor position in the retail industry.  In exceptional circumstances, applicants with extensive retail experience may also be considered.

A Statement of Attainment (SOA) issued by SkillsFuture Singapore will be awarded to the individual when he/she successfully completed each module and assessed to be competent.

*All applications for training grant are subjected to SSG’s final approval.

SSG funding is applicable till 24-05-2023