Manage Customer Relationships for Retention and Loyalty 

Customer Loyalty and Retention Strategy Formulation (RET-CAR-4002-1.1) (Synchronous e-learning)

SSG Course Reference Number:  TGS-2019503434

Building customer loyalty isn’t easy, but it’s worth the effort.  Build a strong bond with your customers so you can establish a strong customer base and let your loyal customers be your brand  ambassadors. Loyal customers provide word-of-mouth endorsements that can help you strengthen your brand.

Key Takeaways
  • Understand and select methods to build customer loyalty and retention
  • Convert customers to brand advocates through exemplary customer service
  • Provide tailored recommendations for products and/or services based on known target customer needs
  • Manage, monitor and measure effectiveness of customer relationship programmes

Course Duration: 2 full days
Time : 9am to 6pm

Delivery Mode: Online via ZOOM

Participants are required to prepare a laptop or PC with webcam, or Tablets to view training materials and complete compulsory assessments.

Course Dates in Year 2022

Mar (15 & 16); Apr (12 & 13); May (10 & 11), Jun (14 &15); Jul (19 &20); Aug (16 &17); Sep (13 & 14); Oct (11 & 12); Nov (15 & 16); Dec (13 & 14)

WEF 1 Jan 2022, Singaporean and Singapore PR are eligible for up to 50% Course Fee Funding and Absentee Payroll funding capped at $4.50 per hour*

Eligible Singaporeans who are self-sponsored applicants may use SkillsFuture Credit (SFC) to pay or offset the course fees.

Entry Requirements:

The applicant should have at least 5 GCE “N” Level passes (including English) or a minimum Level 6 for English Employability Skills WSQ-WPL (Comprehensive) and at least 2 years of working experience in the retail industry or holding an assistant supervisor position in the retail industry.  In exceptional circumstances, applicants with extensive retail experience may also be considered.

A Statement of Attainment (SOA) issued by SkillsFuture Singapore will be awarded to the individual when he/she successfully completed each module and assessed to be competent.

*All applications for training grant are subjected to SSG’s final approval.

SSG funding is applicable till 21-05-2023