2025 Public Voting Awards Judging Criteria
Qualifying Period:
1 May 2024 to 30 April 2025 for retailers in Asia
Most Engaging Loyalty Program
- How well the program attracts and retains customers through personalised rewards, exclusive benefits, and a seamless user experience.
- Uniqueness of the program design, use of technology or partnerships, and how it stands out from typical loyalty programs.
- Evidence of improved customer retention, increased sales, or stronger customer relationships driven by the loyalty program.
Best Online Shopping Experience
- Ease of navigation, mobile responsiveness, speed, and overall user-friendliness of the online store.
- Availability of support (chat, email, hotline), smooth order and return process, and clarity of information provided to customers.
- Simplicity of checkout process, variety of secure payment options, delivery speed, and fulfilment accuracy.
Most Favourite Pop up Experience (with or without commercial activities)
- Uniqueness of the pop-up theme, design, and presentation. How well the concept captures attention and reflects the brand’s identity.
- Level of interaction and participation encouraged at the pop-up (e.g. hands-on activities, social media moments, staff interaction).
- Memorability, crowd response, and how the experience left a lasting impression on visitors. Includes footfall, feedback, and buzz generated.
- Minimum 3 months of pop up display
My Favourite Heartland Shopping Mall
- How easy it is to reach the mall by public transport or foot, and how well it serves the surrounding residential community.
- Quality and mix of retail, dining, and essential services that cater to everyday needs and lifestyle preferences.
- Welcoming atmosphere, cleanliness, family-friendliness, and how well the mall creates a sense of belonging through events, amenities, and local engagement.
People’s Choice Retailer of the Year
- Strength of customer following, brand loyalty, and community support, as reflected through votes, reviews, or engagement.
- Consistently positive experiences in-store or online, including service quality, ease of shopping, and overall satisfaction.
- How well the brand resonates with the public, including emotional connection, social media presence, and word-of-mouth appeal.