Great Singapore Sale 2021

You heard it! Singapore’s best loved national sales event is back and it is better than ever – Shoppers now are able to enjoy the Great Singapore Sale (GSS) even after retail hours! In partnership with Lazada, our Official eCommerce Partner for GSS 2021, this year’s GSS will kick off on 6 June with Lazada’s 6.6 sale campaign and finishing on the annual 7.7 sale campaign on 7 July!

Through a hybrid approach – online and offline, GSS 2021 aims to offer a seamless retail experience for shoppers through omnichannel retailing where shoppers can not only shop in physical outlets but also at the comfort of their home.

Easy! Shoppers can simply place an order for a product and wait for it to be delivered or pick it up at the store yourself. LazMall sellers can also leverage on the Lazada platform with 0% commission for 3 months from the day you commence sales on your LazMall store to embark on its e-Commerce journey to sell vouchers, products and many more!

Interested to be a part of this year’s GSS 2021? Great news!

For New Lazmall Seller – Enjoy double benefits from both the E-commerce Booster Package 2.0 and the preferential* benefits exclusively for SRA members.

For more information on the Lazada X ESG E – Commerce Booster Programme 2.0, please click here:

For existing LazMall Seller – Enjoy the preferential* benefits exclusively for SRA members.

Want to find out more? Please contact | |

*Subject to terms and conditions

Yet to onboard onto Lazada? Click here to register:



  • 12 minutes to reach $6.6 Million in sales!
  • 180% MORE shoppers who throng Lazada due to GSS
  • More than 48,000 local brands onboard this year due to GSS
  • Over $17 million worth of Lazada bonuses collected

Media Coverage

Press Release:

[12 May 2021] Singapore Retailers Association (SRA) And Lazada Team Up To Offer Shoppers an Omni-Channel Shopping Experience for Great Singapore Sale (GSS) 2021

10pm (2 repeat telecast) – Channel 8 TV News
10pm (1 repeat telecast)- CNA Singapore Tonight
8pm & 230pm – Money 89.3FM

Newspaper Print:
The Straits Times (13 May)
Lianhe Wanbao (13 May)
Tamil Murasu (14 May)

The Straits Times, The Big Story (Video) –
The Straits Times, ST News Night (Video) –
The Straits Times –
Channel NewsAsia Online –

8 World:
The Business Times –
Marketing Interactive –
MarketTech APAC –
TamilSeithi News –
Inside Retail Asia –
Singapore News Live:

Inside Retailing –
IntellAsia –
WhatsNew2Day –
AfricaPulse –
SQFeed –

Singapore News Today –
Traptown –
Newsbeezer –