Our Dedicated Trainers

Ms Agnes Kang

B.Comm, ACTA

Agnes brings with her more than 9 years of training experience and has conducted training in Singapore, Hong Kong and China, for various leading organisations in the Retail/Healthcare/Transportation industries.

A bilingual lead trainer for numerous training programs, Agnes is one of the top trainers in terms of evaluation ratings. This is testament to her adaptability to contextualize her training both in hardware and heartware to be relevant to her participants.

Mrs Ban Sau-Leng

BA Econs, ACLP

With over 30 years of retail experience in both the private and public sector that spans the whole gamut of retail planning, operations, sales, merchandising and customer service, Sau-Leng is well versed as a practitioner and policy maker to advise and coach on the subject.

Sau-Leng’s retail expertise was tapped by a local polytechnic to launch its retail curriculum when she became their Principal Lecturer.

Her passion in retail continues to carry her into the area of training, especially in the EXSA program. It resonates with her belief that training in service excellence will propel us forward with a competitive advantage that is measurable and cultivating a service-oriented workforce is for long-term sustainability.

Effectively tri-lingual in English, Mandarin and Japanese, she was also a recipient of the Isetan Japanese Language Scholarship to Tokyo.

Ms Della Ng

BBA, ACTA

With more than 20 years of retail experience. Della demonstrates customer care by being engaging and showing passion in her service to attain customer delight at every touch point. Her past portfolio encompassed retail operations, merchandising, buying, marketing, interior planning, visual display and training has given her the scope to fully cultivate internal customer service culture that ultimately serves the external customers on both brick and click platforms.

Elena Tan

BSc. (Hons) International Tourism and Hospitality Management

NSRS, WSQ Trainer, Assessor & Curriculum Developer

Elena has more than 20 years of experience in training and development. She has conducted EXSA workshops for both Travel and Retail since 1995. She had also developed and conducted trainings for customized Customer Service and Retail Selling Skills programmes as well as Supervisory Skills for Supervisors. She has also trained with Singapore Airlines, F1 Singapore Grand Prix, the Association of Banks Singapore, Singapore Discovery Centre, Wildlife Reserves Singapore, Zouk and more.

In 2017, she developed the last EXSA Courseware for LTA and did Train-the-Trainer for SMRT, ComfortDelgro, SBS Transportation.

Ms Eunice Lee

MBA, BBA, ACTA

Eunice has been actively training front-line service personnel in the Retail, Service, F&B and Hospitality industries for the past decade. Prior to that, she has had more than 20 years of corporate experience in marketing/sales management, international marketing, channel distribution development, business management & training, having worked in companies spanning across principal brand owners to the wholesale & retail trade. She enjoys training, engaging and sharing with service personnel the importance of creating a great customer experience.

Jaclynn Tan

Master in Retailing, BA, DACE, ACTA

Jaclynn has more than 20 years of training experience in the retail and marketing fields. Her past experiences included sales and marketing, retail entrepreneurship, operation, visual merchandising, buying, ecommerce and attractions and event management.

Sue Wong

BSc. (Hons) International Tourism and Hospitality Management, DACE

Sue has more than 17 years of training experience and is able to speak Eng, Mandarin and Malay fluently. As an Associate Trainer, she has conducted training for trainees who aspire to be professional Tourist Guides and actively involved in training in Service Excellence programmes, WSQ Diploma and Certificate in Tourism and Travel programmes, as well as EXSA workshops for ComfortDelGro and SBS Transportation.

Tan Kim Boon

MBA, MTD, BA, ACTA

His career spanned more than 25 years in senior positions in leading global luxury companies, involved with branding, retailing and marketing of fashion and lifestyle merchandise, telecommunication instruments, automobiles and premium publishing and printing. His extensive experience with these companies in various capacities in the Asia Pacific region covered responsibilities in numerous functions in retail, channel and merchandising management, marketing communications, product and brand development, marketing management and eventually to strategic planning and general corporate management. He held directorships and corporate board seats in some of these regional subsidiaries. He had also led a local SME to its IPO.

After relinquishing his corporate functions, more than 10 years ago, he provided consulting, training and advisory services to mainly retail organizations, mall owners and landlords both here and abroad. He was also an adjunct lecturer at Singapore Polytechnic and Nanyang Polytechnic (for Retail Degree). He also was an associate trainer at The Retail Academy of Singapore (TARS) in their Diploma in Retail Management. With the Singapore Retailers Association (SRA), he trained extensively in the EXSA (Excellent Service) Awards programme.

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