More Footfall, Stronger Loyalty

The Singapore Retailers Association (SRA) recently hosted an engaging and insightful session titled “More Footfall, Stronger Loyalty — Proven Strategies for Retail Growth” in partnership with Geo.Growth and IFoundries. The event brought together retailers and business owners to explore how Google Maps visibility and data-driven local search optimisation can increase store footfall, enhance customer loyalty, and boost sales — all without excessive advertising costs.

During the session, speakers shared how the customer discovery process has evolved, with Google Maps emerging as a crucial platform for influencing purchasing decisions. Attendees gained practical knowledge on how to strengthen their digital presence, optimise business listings, and leverage online engagement to turn searches into real-world visits.

🔍 Key Highlights

🧭 Competitor Analysis
Participants learned to identify why competitors rank higher, uncover performance gaps, and implement strategic improvements to gain an advantage.

📍 Maps Visibility
The speakers demonstrated actionable methods to improve ranking and reach, including profile optimisation, review management, and accurate data updates.

🏠 Google Maps Magnet
Retailers discovered how to transform their listings into powerful, always-on marketing tools that drive real foot traffic and long-term customer relationships.

💬 Key Takeaway

The session underscored the growing importance of digital visibility as a driver of offline success. By applying local SEO best practices and optimising their Google Maps presence, retailers can attract new customers, increase engagement, and build sustainable growth.

SRA extends its appreciation to Geo.Growth and IFoundries for their partnership and valuable insights, and to all participants for joining this knowledge-sharing session aimed at empowering Singapore’s retail community.

📞 For more information, contact +65 6360 0187
🌐 Visit www.sra.org.sg
📧 Email: bryan.woon@sra.org.sg