Basic 101 on Live Streaming

An introductory seminar that aims to provide a basic introduction to commerce live streaming and the general development of commerce live streaming in Singapore and China.

Date: 20 August 2020

Time: 9.30am to 11.30am

Fees:

  • Member: Complementary
  • Non-member: $50 (Fees can be offset for membership application)

Learning Objective

  • Provide an overview of the commerce livestreaming landscape and industry developments in Singapore and China
  • Understand the possible applications of live streaming and what purposes it can serve
  • Introduction to what various brands are doing on live streaming platforms