Strategic Digital Marketing for the Retail Sector

This 2 and a half-day course is specially curated to provide a strategic understanding of how digital marketing could enhance your brand and lead to direct sales. It would take a deep dive into different platforms, strategies and marketing tools, and also explore the role of entertainment via videos and live streaming. During the workshop, you will get to develop your digital marketing strategies with advice from our experienced trainer and implement them strategically into your business.

Date: 24 Feburary 2021 – 26 Feburary 2021


  • Development of Digital Marketing Campaigns
  • Practical Session on Video Creation and/or Live Streaming Session

How Will You Benefit:

At the end of this course you will be able to:

  • Gain an in-depth understanding of the digital marketing landscape
  • Learn how to develop a strategic digital marketing campaign
  • Understand how to turn likes into leads
  • Create stories for better engagement
  • Convert leads into sales
  • Deliver netizen-style videos or live streaming videos for audience
  • Learn basics of video editing
  • Develop tools for measuring the effectiveness of your digital marketing campaign

What Will You Learn:

  • Digital marketing landscape
  • Your customer avatars
  • Business success model
  • Content creation for social media
  • Production of video / live-streaming
  • SEO and SEM
  • Campaign development

Course Fees

Eligible companies may apply for a one-time training grant of $500 under SBF RISE Programme

SRA Member 2-to-go (SRA Members ONLY) Non Member
$480.00* $400.00/pax* $750.00*

*Course Fees are subjected to 7% GST