Take your business to new heights by developing a robust digital omnichannel strategy that drives engagement and conversions. This course provides practical insights into content management and crafting an effective content marketing strategy to connect with your audience across multiple platforms. You'll learn how to leverage inbound marketing and implement integrated marketing communications to ensure a cohesive brand experience that maximizes customer engagement.
Gain a strong foundation in search engine marketing and search engine optimisation strategies to increase visibility and enhance customer engagement, while mastering content creation and social media management to boost your online presence. These skills will empower you to enhance your brand, generate leads, and create lasting customer relationships that drive long-term business success in a competitive digital landscape.
1 day (9am – 6pm)
Classroom
3 days
Practical Mentorship
64 hours
Asynchronous Project
IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
Business Brand Image
driving competitive edge and maximising business returns
Digital Marketing Plan
using AI-driven Market and Competitor Insights
Content Strategy
creating a Content plan that engages and drives Sales Conversions
Generative AI Content
developing high-conversion Content that drives an optimal Omnichannel Customer Experience
Leads Generation
developing optimised digital advertising on Google and Facebook
Omnichannel Business
creation of organic Content and execution of Paid Advertising
Course participants will acquire the following Knowledge, Skills and Competencies:
- Enhance the business Brand Image that drives competitive edge through clarity of business purpose and core value proposition, utilizing content management skills to create, curate, and manage web assets.
- Develop a Digital Marketing plan by applying insights from AI-driven market research and competitor analysis.
- Create content that drives marketing and sales objectives through applying content development and management approaches and planning frameworks.
- Generate content that engages target audience profiles optimally and that can be re-purposed across omnichannel platforms through use of effective prompt engineering with AI tools (chatgpt).
- Drive digital commerce sales leads generation by implementing set-up and development of ad campaigns on platforms including Google Ads and Meta (Facebook), and through executing the ad campaigns with applied data-driven insights, utilizing paid search engine marketing (SEM) techniques.
- Implement a digital omnichannel business presence on key Digital Commerce platforms that drives engagement and sales through organic content and paid advertising.
At the end of the course, participants will walk away with a fully functional live website (Strapi / Medusa) ready to enhance their online presence.
| Participant Profile | Self-Sponsored | Employer-Sponsored (SME) |
|---|---|---|
| Singapore Citizen (< 40 years old) Singapore PR | $1,585.95 After 70% Funding | $615.95 After 90% Funding |
| Singapore Citizen (≥ 40 years old) | $615.95 After 90% Funding | $615.95 After 90% Funding |
| Full Fee (No Funding) | $5,286.50 | $5,286.50 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
MCES — Mid-career Enhanced Subsidy
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.
