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Singapore Retailers Association
About · Who We Are

The Singapore
Retailers
Association.

A non-profit trade body and the collective voice of Singapore's retail industry — advancing the interests of over 570 members since 1977.

Est.1977Singapore
1977Est.
570+Members
18Council Members
80,000+Workers
4,500+Brands
$30B+Annual Receipts
Our Story

“To be the respected and collective voice of the retail industry.”

Founded 1977
Singapore

Singapore Retailers Association (SRA) was founded in 1977, originally as the Singapore Retail Merchants Association by 10 leading retailers. It is a non-profit, independent/non-governmental retail trade body in Singapore, funded entirely by the private sector. Led by 18 Council Members from leading companies and SMEs, SRA's vision is to be the respected and collective voice of the retail industry and advance the interests of the retail industry via insights, education and strategic collaborations.

SRA organise a wide range of year-round programmes ranging from industry events and conferences, market insights sharing sessions, training and masterclasses, local learning journeys and overseas study missions as well as professional guidance and mentorship for retailers brand growth and business development. Our membership of over 570 members reflects the diversity and vibrance of Singapore's retail industry – Fashion Apparel/& Accessories, Furniture and Furnishings, Electrical & Electronics, Watch & Accessories, Beauty & Wellness, Telecommunications, Specialty and Food Retail, Department Stores and Supermarket/Convenience Stores. Collectively, they employ more than 80,000 workers, own or resell more than 4,500 brands, own more than 14,000 local stores, and account for more than $30 billion in operating receipts annually.

SRA work in close partnership with government bodies such as Enterprise Singapore, Infocomm Media Development Authority, Singapore Tourism Board, Workforce Singapore, SkillsFuture Singapore, National Trades Union Congress (NTUC), industry related ministries like Ministry of Trade and Industry, Ministry of Manpower, Ministry of Communication and Information as well as with foreign embassies and other trade associations and organisations to better represent the interests of its members and to facilitate communication and strengthen understanding between the government, business partners and the retail community. SRA is also a member of the 18-country strong Federation of Asia-Pacific Retailers Association, most noted for the bi-annual APRCE event.

SRA is committed to further its cause and advance the initiatives under the Retail ITM 2025 and the SRA Roadmap 2025 for the Retail Industry working in close partnership with retail stakeholders, government agencies and trade associations to foster innovation, promote globalisation and drive business growth.

Mandate

Vision & Mission.

Two commitments that define every decision SRA makes on behalf of the retail community.

Our Vision

To be the respected and collective voice of the retail industry.

Our Mission

Advance the interests of the retail industry via insights, education and strategic collaborations.

Our Values

What we stand for.

Five principles that guide every programme, partnership and decision SRA undertakes for the retail community.

  • 01

    Integrity

    We act with honesty and uphold the highest ethical standards in everything we do for our members and the retail community.

  • 02

    Collaboration

    We work alongside members, government bodies and partners to advance the interests of the retail industry as one voice.

  • 03

    Excellence

    We hold ourselves to the same standards of service excellence we celebrate through programmes like the Excellent Service Award.

  • 04

    Advocacy

    We represent the collective voice of retailers — championing policy, manpower and trade priorities for the sector.

  • 05

    Innovation

    We embrace transformation — from digitalisation to new retail formats — so Singapore retail stays competitive and relevant.