This course equips creators, designers, and innovators with essential knowledge and practical skills to protect, plan, and commercialise their original work through intellectual property (IP). Learners will explore key IP types — such as copyrights, trademarks, patents, trade secrets, industrial designs, and geographical indications — and evaluate their suitability for various creative and commercial assets. Through real-world case studies, market analysis, and guided project work, participants will learn to identify suitable IP protections, apply basic registration and licensing strategies, and develop a personalised IP creation plan, alongside learning to assess market entry opportunities, formulate strategic business goals, and develop adaptation strategies using IP as a strategic tool.
By the end of the course, learners will be able to confidently navigate the evolving digital and AI landscapes, align IP planning with organisational strategy, and create integrated IP plans that support protection, licensing, and future growth. This course is ideal for those seeking to transform their creative output into protected, market-ready, and strategically valuable assets.
Includes 1 year of paid Pro version access.
3 days (9:00 AM – 6:00 PM)
Classroom (In-Person)
1 day (8 hours)
Asynchronous eLearning
IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
Foundational Understanding of IP
exploring copyrights, trademarks, patents, trade secrets, industrial designs, and geographical indications
Asynchronous eLearning: Deepening IP Awareness
building on foundational concepts at your own pace through self-directed digital learning
IP Evaluation
assessing market entry opportunities and the suitability of IP protections for creative and commercial assets
IP Development
applying registration, licensing, and adaptation strategies to build an integrated IP plan
Course participants will acquire the following Knowledge, Skills and Competencies:
- Identify and evaluate different types of intellectual property (IP), including their suitability for various creative works and business assets, through insights into real-world and commercial scenarios.
- Evaluate market entry opportunities and develop adaptation strategies for products/services using IP as a strategic lever.
- Develop IP planning and protection strategies through understanding the impact of AI and the digital landscape.
- Assess IP considerations to formulate strategic directions and business goals that align with organisational vision, mission, and values.
- Develop an integrated IP plan that includes protection, licensing, and future use strategies aligned with business goals.
At the end of the course, participants will walk away with their own IP plan.
| Participant Profile | Self-Sponsored | Employer-Sponsored (SME) | Employer-Sponsored (Non-SME) |
|---|---|---|---|
| Singapore Citizen (< 40) / PR | $523.20 After 70% Funding | $203.20 After 90% Funding | $523.20 After 70% Funding |
| Singapore Citizen (≥ 40) | $203.20 After 90% Funding | $203.20 After 90% Funding | $203.20 After 90% Funding |
| Long Term Visit Pass Plus (LTVP+) | $523.20 After 70% Funding | $203.20 After 90% Funding | $523.20 After 70% Funding |
| Full Fee (No Funding) | $1,744.00 | $1,744.00 | $1,744.00 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST.
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.
