Chengdu Immersion Trip
A five-day immersion into Chengdu's innovation-driven economy, equipping Singapore retail leaders with strategies to reimagine retail formats, enhance customer engagement, and drive cross-border expansion.
The Singapore Retailers Association organises overseas immersion trips as part of its ongoing commitment to capability building within the retail sector. These trips provide members with direct exposure to international best practices, covering areas such as retail technology, store operations, and customer experience design.
Participants visit retail leaders on the ground, attend curated visits, and engage in dialogue with overseas counterparts.
Most trips are supported by government funding schemes, with companies typically receiving between 70% and 90% co-funding for participation costs, making these opportunities highly accessible for SRA members.
A five-day immersion into Chengdu's innovation-driven economy, equipping Singapore retail leaders with strategies to reimagine retail formats, enhance customer engagement, and drive cross-border expansion.
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