The Singapore Retailers Association organises overseas immersion trips as part of its ongoing commitment to capability building within the retail sector. These trips provide members with direct exposure to international best practices, covering areas such as retail technology, store operations, and customer experience design.
Participants visit retail leaders on the ground, attend curated visits, and engage in dialogue with overseas counterparts.
Most trips are supported by government funding schemes, with companies typically receiving between 70% and 90% co-funding for participation costs, making these opportunities highly accessible for SRA members.
A five-day immersion in Hangzhou exploring how AI is transforming retail operations, content creation, live commerce, logistics and decision-making across the Alibaba ecosystem.
A five-day immersion into Chengdu's new retail and commercial district innovation, equipping Singapore retail leaders with frameworks to reimagine formats, digitise supply chains, and drive cross-border expansion.
