Sell on TikTok Shop: 1-Day Intensive Workshop

TikTok Shop is fast becoming one of the most powerful sales channels for retailers, and this intensive one-day workshop is designed to help businesses tap into it the right way. Organised by SRA and JSIT Retail, with support from SME Marketing Academy, the programme walks participants through everything from platform fundamentals to practical execution: setting up product listings correctly, understanding the platform's rules and algorithm, building a content and traffic strategy, and avoiding the common mistakes that trip up beginners.

The workshop is for retailers who are ready to move from watching competitors sell to building their own TikTok revenue channel. Eligible retailers can receive up to 90% training subsidy and up to 90% salary support for 3 to 6 months (subject to T&Cs).

Workshop Schedule Information

19 October 2026 (Mon)

Next Intake

1 Day (Intensive Workshop)

Duration

Workshop Learning Outcomes

More Brand Exposure

Reach New Customers

Drive Real Sales

Grow Your Business

Programme Fee & Funding

Full Programme Fee

$750.00

+ GST, per pax

−

JSIT-R Funding

90%

Subsidised for eligible retailers

Nett Fee Payable

$142.50

Per pax, inclusive of GST

GST is charged based on the full programme fee of $750.

Funding Eligibility

Up to 2 participants per company may be eligible for 90% funding, subject to the following:

Participant must be a Singapore Citizen or Singapore Permanent Resident
Company must be a Singapore-registered retail business
Company will need to complete the registration form; SRA will review and confirm the funding eligibility

Retailer Eligibility

Companies with an SSIC code starting with 47xxx would generally qualify.
Companies without a 47xxx SSIC code will be assessed by SWDA on a case-by-case basis.
SWDA defines retailers as companies where the sale of physical goods directly to end consumers is one of the company’s core business activities, through established retail channels such as physical storefronts and/or e-commerce platforms.

For Companies That Do Not Clearly Fall Under Retail of Physical Goods

The company will need to provide the following information for SRA to submit to SWDA for assessment:

SSIC & Trade Category
No. of physical shopfront(s)
E-commerce platform(s) operating in
Core business activity
Physical goods sold (if any)
Approximate percentage of sales from physical goods

Programme Partners

Singapore Retailers Association

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