Jobs-Skills Integrator for Retail.
Advancing workforce transformation — helping retailers redesign jobs, upskill employees, and match talent to emerging roles across the industry.
“Advancing Workforce Transformation through JSIT-R.”
SRA advances workforce transformation through JSIT-R, a nationwide initiative that supports retailers in redesigning jobs, upskilling and reskilling employees, and matching talent to emerging roles. By working closely with employers and employees, and facilitating access to funding support, JSIT-R helps companies build skilled and adaptable teams capable of thriving in an evolving retail landscape.
As the appointed Ecosystem Partner for JSIT-R, SRA engages retailers and industry partners to gather industry input and develop job archetypes and workforce strategies for emerging areas such as Artificial Intelligence (AI) and Social Commerce. Through this ongoing initiative, SRA is identifying new and emerging roles, key skills requirements, and reskilling pathways to support retailers in adopting AI-driven solutions and building capabilities in social and live commerce.
Building Social Commerce Capabilities through TikTok Shop
As part of SRA’s efforts to support retailers in building emerging social commerce capabilities, retailers may tap on JSIT-R funding support for a practical 1-day TikTok Shop workshop.
Designed for retailers and e-commerce businesses, the workshop covers key TikTok Shop updates, content strategies, voucher mechanics and practical approaches to improve engagement, livestreaming and sales conversion.
Building Emerging Skills through Career Conversion Programmes
Complementing JSIT-R, the Career Conversion Programme for Retail Professionals and Associates (CCP-RPA) supports retailers in reskilling employees for enhanced or redesigned roles through structured on-the-job training. Under the programme, eligible retail companies can receive up to 90% salary support for three to six months from Workforce Singapore (WSG), enabling businesses to build new capabilities while creating clearer career progression pathways for their workforce.
As WSG’s appointed CCP programme partner, SRA has supported over 100 retailers in advancing employees into higher-value roles and strengthening workforce retention.
Many of our CCP participating employers have leveraged the programme to upskill employees as they adopt new technologies and transform their operations, for instance:
Sales associates are reskilled into Customer Experience Specialists, using AI-driven Customer Relationship Management (CRM) tools to analyse purchase histories, recommend personalised products, and deliver engaging service experiences that enhance both sales performance and customer loyalty.
Inventory staff transition to Omni-channel Managers, leveraging AI-powered forecasting and automated systems to optimise stock management, reduce wastage, and support seamless fulfilment across online and offline channels.
Connecting the Retail Ecosystem through Industry Partnership
To encourage greater industry participation and knowledge sharing, SRA organised a range of engagement initiatives, including the CapitaLand SkillsFuture Queen Bee Seminar and the SRA x TikTok Shop by ByteDance: The Future of Retail event. These sessions brought together retailers, industry partners, and stakeholders to exchange insights on digitalisation, workforce transformation, and strategies to build long-term capabilities for the retail sector.
Through continued collaboration with government agencies and industry partners, SRA remains committed to supporting retailers in developing skilled, resilient, and future-ready workforce that will underpin the sector’s sustainable growth.