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Singapore Retailers Association
Upcoming Events

Shenzhen Immersion Trip

24 Aug 20261 min read
Date
24 – 28 August 2026
Pre-Trip Sessions
12 August (Half Day)15 August (Full Day)
Shenzhen Immersion Trip

Trip Highlights

Lectures & Knowledge Sessions

  • Overtaking on the Curve — Rethinking AI strategies for enterprises in the digital era.
  • Benchmarking Retail Excellence — Exploring the corporate culture and service innovation of Pangdonglai.
  • New Opportunities in the Age of AI — Future trend insights based on ChatGPT and Deepseek AI.

Technology & Innovation Site Visits

  • Huawei Shenzhen Headquarters — One of the world's most innovative companies; a leading global provider of ICT infrastructure and smart devices, operating in over 170 countries.
  • DJI — The global leader in drone and camera technology, with applications across retail, logistics, media, and security including inventory management and immersive customer engagement.
  • Tencent — China's largest integrated internet service provider; explore its powerful digital ecosystem spanning social media, payments, cloud services, and AI through platforms like WeChat.
  • BYD — The world's largest manufacturer of rechargeable electric vehicles; gain insights into sustainable innovation and green mobility at scale.

Retail & Consumer Experience

  • MixC World — A flagship lifestyle and retail destination blending shopping, art, culture, and green spaces — setting a new standard for experiential retail in China.
  • China Yong Feng Yuan — A heritage ceramics brand founded in the Qing Dynasty, now integrating traditional craftsmanship with modern brand building and cultural storytelling.
  • Pagoda — China's leading fresh fruit retail brand with over 5,800 stores; see how its integrated new retail strategy combines global sourcing, cold chain logistics, and online-offline omnichannel channels.

Programme Activities

  • Welcome dinner with programme faculty and fellow participants.
  • Group presentations and assessment to consolidate learning outcomes.
  • Farewell dinner and networking session.
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Singapore Retailers Association