Trip Highlights
Lectures & Knowledge Sessions
- Overtaking on the Curve — Rethinking AI strategies for enterprises in the digital era.
- Benchmarking Retail Excellence — Exploring the corporate culture and service innovation of Pangdonglai.
- New Opportunities in the Age of AI — Future trend insights based on ChatGPT and Deepseek AI.
Technology & Innovation Site Visits
- Huawei Shenzhen Headquarters — One of the world's most innovative companies; a leading global provider of ICT infrastructure and smart devices, operating in over 170 countries.
- DJI — The global leader in drone and camera technology, with applications across retail, logistics, media, and security including inventory management and immersive customer engagement.
- Tencent — China's largest integrated internet service provider; explore its powerful digital ecosystem spanning social media, payments, cloud services, and AI through platforms like WeChat.
- BYD — The world's largest manufacturer of rechargeable electric vehicles; gain insights into sustainable innovation and green mobility at scale.
Retail & Consumer Experience
- MixC World — A flagship lifestyle and retail destination blending shopping, art, culture, and green spaces — setting a new standard for experiential retail in China.
- China Yong Feng Yuan — A heritage ceramics brand founded in the Qing Dynasty, now integrating traditional craftsmanship with modern brand building and cultural storytelling.
- Pagoda — China's leading fresh fruit retail brand with over 5,800 stores; see how its integrated new retail strategy combines global sourcing, cold chain logistics, and online-offline omnichannel channels.
Programme Activities
- Welcome dinner with programme faculty and fellow participants.
- Group presentations and assessment to consolidate learning outcomes.
- Farewell dinner and networking session.
