Artificial intelligence is actively shaping how retailers in China create content, acquire customers, operate fulfilment and make decisions. The Retail TechMaster programme takes Singapore retail leaders on a five-day immersion in Hangzhou to experience this transformation first-hand.
Participants will visit the Alibaba ecosystem, live commerce operations, smart logistics facilities, new retail formats, and AI-generated content studios — before returning with a practical business application idea or next-step plan.
Programme Highlights
- Alibaba Ecosystem & AI Retail Infrastructure — End-to-end AI-powered commerce from consumer data to content to fulfilment.
- AI-Generated Content & Digital Human Tools — Content at scale: product descriptions, videos and digital human anchors for live selling.
- Yowant Live Commerce Operating Model — High-volume live selling: planning, execution and optimisation.
- Taotian (Tmall & Taobao) Platform Insights — Visibility, promotions and AI tools on China's largest commerce platforms.
- Cainiao Logistics & Fulfilment — Smart logistics at scale, last-mile innovation and cross-border fulfilment.
- Intime Department Store — Physical retail reimagined with digital integration and consumer intelligence.
- Freshippo (Hema) New Retail Model — Alibaba's New Retail concept blurring online and offline commerce.
- Singapore Business Application Workshop — Structured session to develop a practical idea to bring back to your business.
Programme Fees
S$8,500 per pax before GST, capped at 2 participants per company.
- 1st participant: 70% funding — S$3,315 incl. GST
- 2nd participant: 30% funding — S$6,715 incl. GST
Includes: Hotel accommodation, ground transport, meals.
Excludes: Airfares, airport transfer, visa.
Register
Contact Elise Lee at elise.lee@sra.org.sg or Stephen Sing at stephen.sing@sra.org.sg.