Support Retail Business with Marketing Campaigns

Marketing Campaign Management (RET-PCM-3005-1.1) (Synchronous e-learning)

SSG Course Reference Number:  TGS-2019503052

Consumer behavior has changed over the past few months. The way you communicate needs to change, too. It is important to rethink and adjust your marketing campaigns, explore how different approaches and tactics might help you uncover new opportunities to grow your business.

Key Takeaways
  • Execute marketing campaigns in alignment to marketing strategies, operational plans and budgets
  • Analyse pre-campaign testing outcomes to develop and improve future marketing campaigns
  • Monitor customer feedback and media platforms to evaluate campaign performance and effectiveness
  • Factors for consideration when selecting the right marketing mix, types of products and/or services to be advertised and campaign schedules


Course Duration: 2 full days
Time : 9am to 6pm

Delivery Mode: Online via ZOOM

Participants are required to prepare a laptop or PC with webcam, or Tablets to view training materials and complete compulsory assessments.

Course Dates in Year 2022

Mar (8 & 9); Apr (7 & 8); May (12 & 13); Jun (9 & 10); Jul (7 & 8); Aug (11 & 12); Sep (8 & 9); Oct (4 & 5); Nov (8 & 9) ; Dec (8 & 9)

WEF 1 Jan 2022, Singaporean and Singapore PR are eligible for up to 50% Course Fee Funding and Absentee Payroll funding capped at $4.50 per hour*

Eligible Singaporeans who are self-sponsored applicants may use SkillsFuture Credit (SFC) to pay or offset the course fees.

Entry Requirements:

The applicant should have at least 5 GCE “N” Level passes (including English) or a minimum Level 6 for English Employability Skills WSQ-WPL (Comprehensive) and at least 2 years of working experience in the retail industry or holding an assistant supervisor position in the retail industry.  In exceptional circumstances, applicants with extensive retail experience may also be considered.

A Statement of Attainment (SOA) issued by SkillsFuture Singapore will be awarded to the individual when he/she successfully completed each module and assessed to be competent.

*All applications for training grant are subjected to SSG’s final approval.

SSG funding is applicable till 09-04-2023