Singapore’s best loved national sales event ‘Great Singapore Sale’ returned by popular demand from 9 September to 10 October 2020, delivering a “new norm” shopping experience with online retail & virtual activities amidst the COVID-19 pandemic. Themed “eGSS: Shop. Win. Experience”, the event is a unified marketing effort designed to accelerate retailers in their digitalisation especially in eCommerce, drive local consumption and offer shoppers a diverse and holistic experience Online and Offline.